The way of retailing to your clients has been progressively changing the last few years and we want to make sure you are provided with the tools that you need to keep up with the trends. Especially this previous year, we’ve seen it move away from retailing in-person to selling products online. We will discuss how to utilize this technology, the power of education, creating smart goals, utilizing your tools, making yourself stand out, and the proper follow-through to reconnect with your clients after a time. Our platform REGEN® Retail allows you to do all of this and more almost effortlessly.
First, as a licensed esthetician, you have a secret weapon you should be utilizing to your benefit: your education and knowledge. In school, we are taught to navigate ingredients to plan treatments and home care that best fit our clients’ needs. This same principle can be applied when it comes to online retailing. If you are seeing them in the treatment room, you can start this process there. Otherwise, you can hold a virtual consultation to assess what they need or are looking to tackle with their skin from afar. Once you are able to get to know their needs, you start to gain their trust which gives you a bigger potential to keep them as a long-term client.
Secondly, make sure you are setting goals and utilizing the tools that you have available. We have several ways to help support your retail store to be successful. You can be listed under our pro finder, and promote yourself on social media using our images, videos, or other content. Social media can be a time to be yourself and your brand and share that with your clients along with new potential clients. We suggest that you start by educating your clients on your go-to products and why you love them. This will get them excited to learn more and grow with you. It is really easy to get intimidated by setting up a skincare routine or helping with an issue someone is having with their skin. The simpler you make it for them to understand, the better it will be perceived.
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Lastly, the best thing you can do in a virtual world is to make a schedule for follow-up with your clients. The boot camp we launched in January is a great example to utilize for your clients or to bring in new ones. This way you are able to touch base with your clients and get them the information, products and advice that they need that they might not always know how or when to ask for. If you do not already have a store, contact your Account Manager to get it today!