Skincare Trends 2021

What is trending for 2021?

A new year always brings new trends, especially in an ever-changing industry such as Beauty. This can be related to hot ingredients, new treatments, and innovative business tools. While certain trends will continue to be prominent in 2021, we will also see new trends emerge. Only time will tell what fads will happen this coming year. 

There’s a prediction that the beauty industry will grow from $81.1 billion in 2019 to $128.7 billion in 2030, provided by Prescient &Strategic Intelligence. This prediction has been influenced by a few things such as a rise in the aging population, a growing prevalence of skin diseases, more time spent learning about skincare and self-care, and a growing number of influencers encouraging others to indulge in taking care of their skin.

As an aesthetician, building out your treatments and making them specific to your business can really set you apart by revealing where you excel in your skillset. With this, we are seeing a focus on a few things:

1. Treating “maskne”. The COVID pandemic has required everyone to frequently wear masks which have caused an influx of estheticians treating irritation, inflammation, and acne.
2. Natural look. Less of an emphasis on heavy makeup as we’ve embraced more natural-looking skin. Professional skincare allows our clients to enjoy their makeup-less looks.
3. Products + Tools. Firming, lifting, and toning treatments from both products and tools. This includes ice globes, gua-shua, jade/ice rolling, micro/nano needling, radiofrequency microneedling and liquid facelifts with the use of botox and fillers.  
4. Blue Light. Another focus has been on skin compromised by the elements or affected by HEV light that comes from our electronic devices. Blue light has been shown to cause additional aging and damaging effects on our skin. Using products that block the penetration of that light can help slow down the aging process.
5. Skincare protects the skin’s natural microbiome health and contributes to the overall health of the skin, instead of breaking down the skin’s natural system.

We are continuing to see CBD as one of the most popular ingredients but still relatively new to the industry. This has become a healing powerhouse that is used in numerous ways in the industry. We are also seeing niacinamide and mandelic acid as ingredient superstars. These are all powerful ingredients to have in your roster of products that help your clients’ various skin conditions from acne, irritation, compromised barriers, and dry and or dehydrated skin. Which popular ingredient are you most excited to try?